Our First Tip On Data Visualization


Redbull Stratos

Infographic on Redbull Designed for Adforum 2012 by @Mr_MediaX

The most informative and underestimated part of any designers role in creating information graphics, is the critical element of research. A lot of times, people come assuming that all a creative needs to do is make the visuals look appealing and pretty. This usually is the beginning of much trouble, bad design and ineffective work.

From my level of understanding, a designer needs to probably have the highest level of understanding of all material in the brief (or research) in order to be able to conceptualize and visualize the brief. Infographics serve the purpose of informing and educating the end-user in a way in which they can process and understand the information best. Thus, in order for great design to occur, great research needs to take place. And that means hours, upon hours, upon days of good qualitative research.

It is important to understand industry specifics and to be generally informed about the industry or subject that you will be creating information about. Google needs to become your best friend. Invest in data, and keep yourself very occupied about with as much interesting and valuable information about your subject. Critically analyse and dissect your brief at a very high level and do not be scared to leave no question unturned. Choose to rather appear stupid to your client, than risk delivering work that is inferior and generally a disservice to your portfolio. Visually, look at how other designers have approached the topic or subjects in your given brief. So for example, if you’re doing an infographics on Social Media, have a look at how designers around the world have tackled Social Media infographics on sites like Behance.net  See what is put there, get inspired and learn what the latest design trends are in the infographics field. (But of course do not limit yourself to just that kind of visual research). When that is done, hopefully you can find a way to define your own style by learning from others.

To end off though, I personally find this part of the job the most fun. This is where you are guaranteed to learn something new all in the name of inspiration. It’s also the most important phase of teaching yourself to understand the work you are dealing with.

Please follow us @StarvingCreativ or follow @Mr_MediaX

Checkout the full infographic we made at Ornico Media that was published on Media site http://www.redzone.co.za below or view on the link here

Adforum_FMCG_Infographic

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